Google announced new options for business owners. The company added attributes to Google My Business profiles. These labels help customers find diverse businesses. The new attributes include “Black-Owned,” “Latino-Owned,” “Women-Led,” and “LGBTQ+ Friendly.” Google stated this move supports underrepresented business groups. The goal is making business discovery easier for everyone. People can now search specifically for these types of businesses.
(Google Expands “Google My Business” for Attributes like “Black-Owned”)
Business owners control adding these labels. They can select relevant attributes directly. This is done within their Google My Business account. Owners simply update their profile information. The process is designed to be straightforward. Google hopes many businesses will participate. This feature is live now in the United States and Canada. Google plans to expand it to more countries soon.
Some attributes might need verification later. Google mentioned potential checks for certain labels. This is to ensure accuracy for customers. The company believes trusted information is important. The feature is part of ongoing Google My Business improvements. Google regularly updates tools for local businesses. This specific update addresses community feedback. Customers asked for better ways to support diverse businesses.
(Google Expands “Google My Business” for Attributes like “Black-Owned”)
Google stated its commitment to inclusion. The company aims to help all businesses succeed online. Easier discovery benefits both customers and owners. More visibility can lead to increased support. Google encourages business owners to use the new options. This helps potential customers find their services. The update reflects broader industry trends. Many platforms are adding similar diversity attributes.