Facebook now tests augmented reality directly inside its ads. This new feature lets people see products in their own space before buying. Imagine seeing how a new lamp looks on your desk or how sunglasses fit your face. You can do this right inside the Facebook or Instagram app. No need to download extra software.
(Facebook Tests Augmented Reality in Ads)
The test involves select advertisers. Companies like furniture sellers and beauty brands are trying it. Users tap a button within the ad. The phone camera turns on. The product appears in your real room. You can move it around. You can see different colors. This gives a much better idea than just a picture.
Facebook believes this makes ads more useful. People want to know if a product fits their life. Trying it virtually helps. This could lead to more confident purchases. Fewer returns might happen too. Advertisers like the idea of showing products realistically. They hope it boosts sales.
The test runs for a limited time. Facebook watches how people use it. They measure engagement. They see if people interact longer. They check if more people click “buy” after trying the AR. User feedback is also important. Facebook wants to know if people find it easy and fun.
(Facebook Tests Augmented Reality in Ads)
This move follows other tech companies exploring AR for shopping. Facebook aims to make online ads feel more physical. The results will decide if this feature rolls out widely. Advertisers are watching closely. They see potential for better customer connections. This could change how people shop on social media.