Sony Group Corporation and Puma SE announced a partnership to launch a digital watch exhibition in Tokyo. The event will highlight new wearable technology combining Sony’s electronics expertise with Puma’s sportswear design. Titled “Future Timekeepers,” the exhibition opens November 15 and runs through December 10 at Tokyo’s Shibuya Parco.
(Sony Collaborates With Puma For Digital Watch Exhibition)
Sony’s latest smartwatch models will feature interactive displays. These devices integrate fitness tracking, music playback, and real-time language translation. Puma contributed design elements focused on durability and style for active lifestyles. The collaboration aims to redefine how wearable tech supports both daily life and athletic performance.
A Sony spokesperson said the partnership reflects a shared vision for innovation. “We want gadgets to be functional and fun. Puma’s design approach helps us achieve that,” they added. A Puma representative noted the brand’s focus on merging sport and technology. “Sony’s tech expertise pushes us to create products that perform under pressure,” they said.
Visitors can test prototypes, join workshops, and view concept videos. Live demos will show how the watches sync with Sony’s gaming consoles and Puma’s fitness apps. Early registrants receive limited-edition merchandise.
The exhibition targets tech enthusiasts, athletes, and industry professionals. Entry is free, but reservations are required due to limited space. Details are available on both companies’ websites. Sony and Puma plan to expand the exhibition to New York and Berlin in 2024.
(Sony Collaborates With Puma For Digital Watch Exhibition)
Sony has developed wearable tech since 2018, including smart glasses and health monitors. Puma introduced its first digital fitness tracker in 2020. Both companies emphasized long-term plans to explore hybrid products blending entertainment, sports, and daily utility.