Samsung has unveiled a new rollable display designed for use inside cars. The display can extend and retract smoothly, offering more screen space when needed and saving room when not in use. This innovation aims to improve the driving experience by blending technology with interior design.
(Samsung Showcases New Rollable Display for Automotive Interior Applications)
The display uses Samsung’s latest OLED technology. It delivers sharp images and vibrant colors even in bright sunlight. The screen rolls into a compact housing built into the dashboard or center console. When a driver or passenger wants to use it, the screen unrolls quietly and quickly.
Samsung says the rollable display supports touch controls and voice commands. It can show navigation maps, entertainment options, climate settings, and vehicle information. The company worked closely with automotive partners to make sure the display fits well within modern car interiors. Safety was a top priority during development. The screen does not distract the driver and meets strict automotive standards.
The prototype was shown at a major auto tech event. Attendees saw how the display changes shape without affecting performance. Samsung believes this kind of flexible screen will become common in future vehicles. It gives carmakers more freedom to design cabins that feel open and smart.
Durability tests show the display can handle thousands of roll cycles. It works in a wide range of temperatures, from freezing cold to hot summer days. Samsung also made sure the materials resist dust, moisture, and vibration. These features make the display suitable for everyday driving conditions.
(Samsung Showcases New Rollable Display for Automotive Interior Applications)
Car manufacturers are already testing the technology in concept models. Samsung expects the first production vehicles with rollable displays to appear within a few years. The company plans to keep refining the design based on feedback from automakers and users.

