Google now offers Local Inventory Ads to more businesses. This change helps retailers show nearby products to shoppers. Google Ads users can display local stock in search results. The update expands eligibility for retailers using Google Ads.
(Google Expands “Google Ads” for Local Inventory Ads)
Google simplified the setup process. Businesses connect product feeds and inventory systems. They show in-store availability and pricing. Ads appear when shoppers search locally.
Retailers gain new ad placements. Products show in Google Search, Maps, Shopping tabs. Ads highlight pickup options and store details. This drives local store visits.
The feature helps shoppers find products nearby. They see real-time stock levels. This reduces frustration from out-of-stock items. Businesses compete better with larger retailers.
Google improved reporting for these ads. Retailers track local ad performance. They see visits driven from online ads. Metrics include clicks and store directions requests.
The rollout started gradually. Eligible merchants receive notifications. Google plans wider availability soon. Support documentation assists new users.
(Google Expands “Google Ads” for Local Inventory Ads)
Retailers integrate through Merchant Center. They submit local product listings. Google verifies store information. This ensures accurate shopper experiences.