TikTok now offers special discounts on equipment to popular creators. The company announced this new benefit program today. TikTok designed this program to help creators make better videos. The discounts apply to many items needed for content creation.
(TikTok launches creator equipment discount benefits)
Qualified creators can buy cameras, lights, microphones, and other gear for less money. TikTok partnered with major electronics brands for these deals. The discounts are significant. Creators must meet specific follower count and engagement requirements to join. TikTok will notify eligible creators directly inside the app.
This program starts immediately. Creators see it as valuable support. High-quality equipment is often expensive. This discount makes professional gear more accessible. TikTok understands creators drive the platform’s success. Supporting them is important for everyone.
“Creators are the heart of TikTok,” said a company spokesperson. “We see their needs. Good equipment matters. We want to help them create amazing content more easily. This program does that.” The company confirmed plans to expand the equipment selection over time.
(TikTok launches creator equipment discount benefits)
Creators expressed enthusiasm. “Buying a proper camera was tough before,” shared one creator with over a million followers. “This discount helps a lot. It lets me improve my videos without huge costs.” Another creator mentioned the discount allowed purchasing better lighting. “Better lighting makes everything look more professional,” they explained. TikTok expects many creators to use this new benefit quickly. The company continues investing in creator tools and support features.