Twitter Announces New Policy Restricting Deep Links on Platform
(Twitter’s Policy on Deep Links)
Twitter has made a major change. The company is now blocking deep links across its platform. This decision affects all users. A deep link sends people directly to a specific part of an external website or app. It bypasses the main Twitter interface.
Twitter explained the reasoning. The company says deep links can be confusing. Users might not understand where the link goes. This can lead to unexpected content. Bad actors sometimes exploit this. They use deep links to trick people. Scams and harmful content spread this way. Twitter wants to stop that.
The new policy bans these direct links. Users cannot post deep links in tweets anymore. This rule applies to direct messages too. Twitter will automatically detect these links. The system will block them from being shared. Affected links include those going straight to app stores or specific product pages. Links jumping into another app’s settings are also blocked.
Users trying to share a deep link will see an error message. Twitter will tell them the link is not allowed. They must share the main website address instead. For example, share “example.com” not “example.com/product123”.
(Twitter’s Policy on Deep Links)
Twitter’s Trust & Safety team leads this effort. They believe it protects users. The goal is a safer experience. People should know where a link takes them before clicking. This policy started rolling out globally today. Enforcement is immediate. Twitter will monitor its impact. They might adjust the rules later if needed. The company advises users to review their links. Make sure they comply.